The story so far !

With the online world changing how each and every one of us eat, communicate, socialize and do business there comes a time when you have to get off the side lines and join in ... or get left out in the cold. Businesses who ask me... Should I worry about this Social Media thing? ...my answer is clear .. well your customers do.... so YES ... it might be a good idea!

The struggle is finding where to start . There are so many platforms, widgets, applications, Social networks, Blogs and websites ... where do you start and who do you listen to?

Well I have been listening to a chap named "Simon Ford" and what he has taught me in a matter of months has opened up my eyes to the immense possibilities there are online to not only to market your products but analyse what people are saying about you and your brand. Then to meet these people and engage in conversations with them. Imagine that.... talking to your customers ! Something that seems to have gone by the wayside with all he online "BUY HERE" and recorded messages, when you try to phone anyone.

Social Media is about building relationships with your existing customers and engaging new ones through giving value to questions they have and then offering them solutions . You can no longer sell to the general public, but they still want to buy! They decide what your brand represents and what value it has to them .. and guess what .. they talk to eachother !

If yo want to be part of that conversation it is time to learn how to get engaged with Social Media and steer your online credibility in the direction you desire your brand image to go... you may even discover a whole lot of new posablillaties .. just by listening.