Social Traffic - New Media Marketing Plan
“Social Traffic” offer new media marketing consultation services and also teach YOU how to write your own SOCIAL MEDIA MARKETING PLANS. Keeping in mind that building a proper marketing plan is an investment into the success of your venture. It is possibly the best investment you could make. It's should not to be viewed as a cost but rather the one time acquisition of new customers which is absorbed through your marketing efforts.
Remember, existing customers already know, like and trust your business solutions. These people are your business's best assets.New media marketing is all about engaging these people into a never ending conversation about the solutions that your business represents.What you require is a step by step social media strategies implementation plan. The objective is to engage new prospects into this never
ending conversation with you.
Once engaged, the plan will be to draw prospects deeper and deeper into the sales funnel that we create for you. These prospects will grow to trust you over time through specific conversation and relationship based marketing techniques. There are no shortcuts.
Our role as a marketing consultants is to pave this path for you. We will work with you to figure out what's in the best interest of yourbusiness, and how to channelize the various online entities to carve your mark.
Every business in the world needs a good customized marketing solution. We love what we do and are passionate about business.
We start by ….
1.Defining your target customer
• The best place to start is by analyzing your existing customers.We will look at your existing customer's behavior. Through this process, we will identify a segment of your target prospects that is niche-specific and is looking for solutions that run a mile deep.
• If you're starting out in a new business, we will work with you to define a similar inch wide, mile deep market place that will become the object of everything your marketing plan will target.
2.Defining your unique & remarkable selling proposition
• Next, we ask you the right questions to establish the things that are special about your business solutions. What's remarkable about your business to the targeted customers defined above? What sets you apart?
• If you can't convince us that your solutions are unique, and that there are no
better solutions out there; then you'll have to compete on price. That will be your competitive edge, and the focus of our messaging.
• Because of our experience in playing investor roles in the past, we can aptly ask questions that will lead to answers. Your answers must convince your prospects that your business is different and better.We then work with you to differentiate your business against your competition.
• These differentiators become the nucleus of everything this marketing plan is promoting to your target market defined in the first point.
3.Defining your current positioning in the market place
• Every business on earth has a story to tell. Marketing is not about selling products. It's about selling stories behind the products.Buyers buy into the stories and pass them on. Not the products or services they keep or consume.
• Here we need to build on the last two sections. We evaluate your ideal customer. We look at your businesses unique selling proposition.
• We'll make a survey designed to ask your existing customers what they think your core message is and adjust it accordingly.
• We use feedback from these customers to ascertain what they perceive your businesses story to be. Your businesses existing positioning in the marketing place is our starting point to craft and lock down the core marketing message.
4.Crafting your core marketing message & story
• Once we've worked on your tightly defined target market, and have crafted your unique selling proposition; we will then craft a marketing message for them.
• This core message becomes the foundation of our plans.
5.Outlining list of products & service
• Now that we have a clear idea of what problems each of your prospects needs solving, we have a clear understand of why your businesses solution are both unique an remarkable.
• In this step, we will re-define your list of products and services in a way that attracts prospects into your sales funnel, and moves them towards getting to know and trust your business solutions. Only then will they invest in it.
So how do you WRITE A PLAN or get us to? CLICK HERE! to find out
Friday, December 18, 2009
Friday, November 27, 2009
Wednesday, September 16, 2009
Tuesday, September 15, 2009
Twitter Blog: Location, Location, Location
Tweet-level location data you could switch from reading the tweets of accounts you follow to reading tweets from anyone in your neighborhood or city—whether you follow them or not. It's easy to imagine how this might be interesting at an event like a concert or even something more dramatic like an earthquake. There will likely be many use cases we haven't even thought of yet which is part of what makes this so exciting. Twitter Blog: Location, Location, Location
Sunday, August 30, 2009
When Branding an Event or Venue keep in mind......
) The event destination should enhance the brand value proposition for the Event client.
2) It should be accessible and have first class infrastructure of service and facilities
3) The destination should have a unique point of difference to anchor the memories of participants turning them into evangelists for both the clients brand and the venue at which it was held.
Read more about making everything you do or sell in to an EVENT
2) It should be accessible and have first class infrastructure of service and facilities
3) The destination should have a unique point of difference to anchor the memories of participants turning them into evangelists for both the clients brand and the venue at which it was held.
Read more about making everything you do or sell in to an EVENT
Friday, August 28, 2009
Twitter is a communications platform that helps businesses and their customers do a number of useful things. As a business, you can use it to quickly share information with people interested in your company, gather real-time market intelligence and feedback, and build relationships with customers, partners and other people who care about your company. As an individual user, you can use Twitter to tell a company (or anyone else) that you've had a great--or disappointing--experience with their business, offer product ideas, and learn about great offers.
Saturday, August 22, 2009
Twitter Stratergies - "Social Traffic" training videos
So you have found your Twitter personality and worked out how to use hastags# ..started using some software to auto follow and reply, to build a list? but how far have you delved into the real power behind Twitter? This is one of the series of Twitter videos which is part of the "Social Traffic" Social Media Training Course I have just completed..... Enjoy!
Tuesday, July 28, 2009
What are some of the benefits to Social Media Marketing and some of the steps you have to take
Three steps to marketing using Social media
I think firstly there are different horses for different courses.
An existing company with a long standing established brand,new
to the online space would need to approach it slightly differently
from a new company launching a product online... so different
strategies would need to be implemented, but at the end of the
day it comes down to getting educated
1) Established businesses need to listen first. They may have a
completely different idea of what their brand is than their customer
base. Mini for example thought hey were selling a neat little run
around that was cheap to run and easy to park. They spent millions
trying to compete in the new car market place.
After they listened to the bogs, tweets and forums they discovered
that Mini owners see themselves as members of an elite community
that belongs together they are far more likely to recommend the
car to their friends and family... a customer community who would
evangelize to the masses.
They decided to move their marketing investment to an online strategy
to target mini owners rather than the general prospective car buyers
engaging mini owner groups. They ran mini owners rallies and then
populated the photos from the events through flickr across blogs and
sharing platform to the public in general as well as the owners
building a real Buzz.
2) Next having found your customers... engage in conversation with
them. Start a company blog and twitter account inviting customers
and staff to comment, and learn from them. Some of the greatest
innovations in our society today have been born from the public’s
feedback on problems they need solution to “I wish it could do
this too!”. Nike or was it Adidas ? found out about a problem
with the glue on a batch of training shoes from comments online.
It immediately sent a notice offering an exchange before it became
a problem.
You obviously need to assign a staff member to do this type of work
for you...to maintain blogs and watch whats happening... they will
need to be highly trained in all types and facets of Social Media
... where do you even find someone like that?
3) Once you are talking to your customers through you company blogs
and updating them of new posts through twitter or face book (where
you can also build a business page) you can start to feed out new
products , specials promotions using fun engaging videos that they
will want to share with their friends.. they may even go viral
like the "Blendtec’s" video where they blended an " I Phone" then
engaged their audience to suggest what they should blend next !
These videos lead back to your bogs company websites or specific
sales funnel for the particular campaign you are running.
So those three short steps again .....
Get educated.... on how to listen, participate and engage you
costumers or prospects to becoming your own sales force the sales
force driven by word of mouth, referrals and testimonials
Get educated... Find a Mentor, someone who understands this space
and hang onto their coat tails …. But hang on tight cos this ride
into the Social Media space is moving at a thousand miles an hour
and it takes effort and commitment to stay on top of it... if you
do you will surely reap the rewards.
Get educated … find a course (as mentioned above) that is
structured, manageable and with measurable results, do it yourself
so you understand it and then put your entire marketing department
through it so your whole team can participate in maintaining your
Brand identity and be part of the ongoing conversation that is
Social Media.
I think firstly there are different horses for different courses.
An existing company with a long standing established brand,new
to the online space would need to approach it slightly differently
from a new company launching a product online... so different
strategies would need to be implemented, but at the end of the
day it comes down to getting educated
1) Established businesses need to listen first. They may have a
completely different idea of what their brand is than their customer
base. Mini for example thought hey were selling a neat little run
around that was cheap to run and easy to park. They spent millions
trying to compete in the new car market place.
After they listened to the bogs, tweets and forums they discovered
that Mini owners see themselves as members of an elite community
that belongs together they are far more likely to recommend the
car to their friends and family... a customer community who would
evangelize to the masses.
They decided to move their marketing investment to an online strategy
to target mini owners rather than the general prospective car buyers
engaging mini owner groups. They ran mini owners rallies and then
populated the photos from the events through flickr across blogs and
sharing platform to the public in general as well as the owners
building a real Buzz.
2) Next having found your customers... engage in conversation with
them. Start a company blog and twitter account inviting customers
and staff to comment, and learn from them. Some of the greatest
innovations in our society today have been born from the public’s
feedback on problems they need solution to “I wish it could do
this too!”. Nike or was it Adidas ? found out about a problem
with the glue on a batch of training shoes from comments online.
It immediately sent a notice offering an exchange before it became
a problem.
You obviously need to assign a staff member to do this type of work
for you...to maintain blogs and watch whats happening... they will
need to be highly trained in all types and facets of Social Media
... where do you even find someone like that?
3) Once you are talking to your customers through you company blogs
and updating them of new posts through twitter or face book (where
you can also build a business page) you can start to feed out new
products , specials promotions using fun engaging videos that they
will want to share with their friends.. they may even go viral
like the "Blendtec’s" video where they blended an " I Phone" then
engaged their audience to suggest what they should blend next !
These videos lead back to your bogs company websites or specific
sales funnel for the particular campaign you are running.
So those three short steps again .....
Get educated.... on how to listen, participate and engage you
costumers or prospects to becoming your own sales force the sales
force driven by word of mouth, referrals and testimonials
Get educated... Find a Mentor, someone who understands this space
and hang onto their coat tails …. But hang on tight cos this ride
into the Social Media space is moving at a thousand miles an hour
and it takes effort and commitment to stay on top of it... if you
do you will surely reap the rewards.
Get educated … find a course (as mentioned above) that is
structured, manageable and with measurable results, do it yourself
so you understand it and then put your entire marketing department
through it so your whole team can participate in maintaining your
Brand identity and be part of the ongoing conversation that is
Social Media.
The story so far !
With the online world changing how each and every one of us eat, communicate, socialize and do business there comes a time when you have to get off the side lines and join in ... or get left out in the cold. Businesses who ask me... Should I worry about this Social Media thing? ...my answer is clear .. well your customers do.... so YES ... it might be a good idea!
The struggle is finding where to start . There are so many platforms, widgets, applications, Social networks, Blogs and websites ... where do you start and who do you listen to?
Well I have been listening to a chap named "Simon Ford" and what he has taught me in a matter of months has opened up my eyes to the immense possibilities there are online to not only to market your products but analyse what people are saying about you and your brand. Then to meet these people and engage in conversations with them. Imagine that.... talking to your customers ! Something that seems to have gone by the wayside with all he online "BUY HERE" and recorded messages, when you try to phone anyone.
Social Media is about building relationships with your existing customers and engaging new ones through giving value to questions they have and then offering them solutions . You can no longer sell to the general public, but they still want to buy! They decide what your brand represents and what value it has to them .. and guess what .. they talk to eachother !
If yo want to be part of that conversation it is time to learn how to get engaged with Social Media and steer your online credibility in the direction you desire your brand image to go... you may even discover a whole lot of new posablillaties .. just by listening.
The struggle is finding where to start . There are so many platforms, widgets, applications, Social networks, Blogs and websites ... where do you start and who do you listen to?
Well I have been listening to a chap named "Simon Ford" and what he has taught me in a matter of months has opened up my eyes to the immense possibilities there are online to not only to market your products but analyse what people are saying about you and your brand. Then to meet these people and engage in conversations with them. Imagine that.... talking to your customers ! Something that seems to have gone by the wayside with all he online "BUY HERE" and recorded messages, when you try to phone anyone.
Social Media is about building relationships with your existing customers and engaging new ones through giving value to questions they have and then offering them solutions . You can no longer sell to the general public, but they still want to buy! They decide what your brand represents and what value it has to them .. and guess what .. they talk to eachother !
If yo want to be part of that conversation it is time to learn how to get engaged with Social Media and steer your online credibility in the direction you desire your brand image to go... you may even discover a whole lot of new posablillaties .. just by listening.
Wednesday, March 4, 2009
Earth Day Birthday - Promoted by 'Social Traffic'
As Earth Day gets closer people all around the world are
connecting and discussing what they are going to do , how
they will celebrate the day and the earth we live on .. be it
in the back yard with friends or getting some mates
together and attending one of the many events planned
and being planned around the globe. Promoters are busy
printing posters and sending out fliers. They are promoting
their websites to try and get them found, selling their tickets
through local record shops or ticketing agencies, all cutting
into their bottom line but where they really need to focus
is on the people who are looking for somewhere to go ...who
want to find an event in their area.
People are so busy at work, on their computers, that by the
time they drive home the bill posters are just a blur. They
get home and while dinner is in the oven, they catch up with
a few friends and relatives around the world on Facebook,
Twitter, or Google friend connect, to see whats goin on.
Wouldn't it be great if there was one place you could go to on
the web that all your friends could connect with that had all
the events in your area and from around the world streaming
in so you could seamlessly tell everyone you know and they
could tell you. It gave you maps, let you see who else was
going, you could even chat about ideas for the day, send
them invites, and share your photos after and during the
event..... Oh stop ...you are getting carried away now Peter...
and you could upload videos of past events ...and.... and......
maybe there is ? www.eventslisted.com
or contact me to help promote your event ! eventslisted@gmail.com
Peter Holmes .....pfh.edbd
So " What on Earth " are you doing on Earth Day 2009 ?
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