Friday, June 29, 2012
Monday, February 28, 2011
Friday, December 18, 2009
New Media Marketing Plans
Social Traffic - New Media Marketing Plan
“Social Traffic” offer new media marketing consultation services and also teach YOU how to write your own SOCIAL MEDIA MARKETING PLANS. Keeping in mind that building a proper marketing plan is an investment into the success of your venture. It is possibly the best investment you could make. It's should not to be viewed as a cost but rather the one time acquisition of new customers which is absorbed through your marketing efforts.
Remember, existing customers already know, like and trust your business solutions. These people are your business's best assets.New media marketing is all about engaging these people into a never ending conversation about the solutions that your business represents.What you require is a step by step social media strategies implementation plan. The objective is to engage new prospects into this never
ending conversation with you.
Once engaged, the plan will be to draw prospects deeper and deeper into the sales funnel that we create for you. These prospects will grow to trust you over time through specific conversation and relationship based marketing techniques. There are no shortcuts.
Our role as a marketing consultants is to pave this path for you. We will work with you to figure out what's in the best interest of yourbusiness, and how to channelize the various online entities to carve your mark.
Every business in the world needs a good customized marketing solution. We love what we do and are passionate about business.
We start by ….
1.Defining your target customer
• The best place to start is by analyzing your existing customers.We will look at your existing customer's behavior. Through this process, we will identify a segment of your target prospects that is niche-specific and is looking for solutions that run a mile deep.
• If you're starting out in a new business, we will work with you to define a similar inch wide, mile deep market place that will become the object of everything your marketing plan will target.
2.Defining your unique & remarkable selling proposition
• Next, we ask you the right questions to establish the things that are special about your business solutions. What's remarkable about your business to the targeted customers defined above? What sets you apart?
• If you can't convince us that your solutions are unique, and that there are no
better solutions out there; then you'll have to compete on price. That will be your competitive edge, and the focus of our messaging.
• Because of our experience in playing investor roles in the past, we can aptly ask questions that will lead to answers. Your answers must convince your prospects that your business is different and better.We then work with you to differentiate your business against your competition.
• These differentiators become the nucleus of everything this marketing plan is promoting to your target market defined in the first point.
3.Defining your current positioning in the market place
• Every business on earth has a story to tell. Marketing is not about selling products. It's about selling stories behind the products.Buyers buy into the stories and pass them on. Not the products or services they keep or consume.
• Here we need to build on the last two sections. We evaluate your ideal customer. We look at your businesses unique selling proposition.
• We'll make a survey designed to ask your existing customers what they think your core message is and adjust it accordingly.
• We use feedback from these customers to ascertain what they perceive your businesses story to be. Your businesses existing positioning in the marketing place is our starting point to craft and lock down the core marketing message.
4.Crafting your core marketing message & story
• Once we've worked on your tightly defined target market, and have crafted your unique selling proposition; we will then craft a marketing message for them.
• This core message becomes the foundation of our plans.
5.Outlining list of products & service
• Now that we have a clear idea of what problems each of your prospects needs solving, we have a clear understand of why your businesses solution are both unique an remarkable.
• In this step, we will re-define your list of products and services in a way that attracts prospects into your sales funnel, and moves them towards getting to know and trust your business solutions. Only then will they invest in it.
So how do you WRITE A PLAN or get us to? CLICK HERE! to find out
“Social Traffic” offer new media marketing consultation services and also teach YOU how to write your own SOCIAL MEDIA MARKETING PLANS. Keeping in mind that building a proper marketing plan is an investment into the success of your venture. It is possibly the best investment you could make. It's should not to be viewed as a cost but rather the one time acquisition of new customers which is absorbed through your marketing efforts.
Remember, existing customers already know, like and trust your business solutions. These people are your business's best assets.New media marketing is all about engaging these people into a never ending conversation about the solutions that your business represents.What you require is a step by step social media strategies implementation plan. The objective is to engage new prospects into this never
ending conversation with you.
Once engaged, the plan will be to draw prospects deeper and deeper into the sales funnel that we create for you. These prospects will grow to trust you over time through specific conversation and relationship based marketing techniques. There are no shortcuts.
Our role as a marketing consultants is to pave this path for you. We will work with you to figure out what's in the best interest of yourbusiness, and how to channelize the various online entities to carve your mark.
Every business in the world needs a good customized marketing solution. We love what we do and are passionate about business.
We start by ….
1.Defining your target customer
• The best place to start is by analyzing your existing customers.We will look at your existing customer's behavior. Through this process, we will identify a segment of your target prospects that is niche-specific and is looking for solutions that run a mile deep.
• If you're starting out in a new business, we will work with you to define a similar inch wide, mile deep market place that will become the object of everything your marketing plan will target.
2.Defining your unique & remarkable selling proposition
• Next, we ask you the right questions to establish the things that are special about your business solutions. What's remarkable about your business to the targeted customers defined above? What sets you apart?
• If you can't convince us that your solutions are unique, and that there are no
better solutions out there; then you'll have to compete on price. That will be your competitive edge, and the focus of our messaging.
• Because of our experience in playing investor roles in the past, we can aptly ask questions that will lead to answers. Your answers must convince your prospects that your business is different and better.We then work with you to differentiate your business against your competition.
• These differentiators become the nucleus of everything this marketing plan is promoting to your target market defined in the first point.
3.Defining your current positioning in the market place
• Every business on earth has a story to tell. Marketing is not about selling products. It's about selling stories behind the products.Buyers buy into the stories and pass them on. Not the products or services they keep or consume.
• Here we need to build on the last two sections. We evaluate your ideal customer. We look at your businesses unique selling proposition.
• We'll make a survey designed to ask your existing customers what they think your core message is and adjust it accordingly.
• We use feedback from these customers to ascertain what they perceive your businesses story to be. Your businesses existing positioning in the marketing place is our starting point to craft and lock down the core marketing message.
4.Crafting your core marketing message & story
• Once we've worked on your tightly defined target market, and have crafted your unique selling proposition; we will then craft a marketing message for them.
• This core message becomes the foundation of our plans.
5.Outlining list of products & service
• Now that we have a clear idea of what problems each of your prospects needs solving, we have a clear understand of why your businesses solution are both unique an remarkable.
• In this step, we will re-define your list of products and services in a way that attracts prospects into your sales funnel, and moves them towards getting to know and trust your business solutions. Only then will they invest in it.
So how do you WRITE A PLAN or get us to? CLICK HERE! to find out
Friday, November 27, 2009
Wednesday, September 16, 2009
Tuesday, September 15, 2009
Twitter Blog: Location, Location, Location
Tweet-level location data you could switch from reading the tweets of accounts you follow to reading tweets from anyone in your neighborhood or city—whether you follow them or not. It's easy to imagine how this might be interesting at an event like a concert or even something more dramatic like an earthquake. There will likely be many use cases we haven't even thought of yet which is part of what makes this so exciting. Twitter Blog: Location, Location, Location
Sunday, August 30, 2009
When Branding an Event or Venue keep in mind......
) The event destination should enhance the brand value proposition for the Event client.
2) It should be accessible and have first class infrastructure of service and facilities
3) The destination should have a unique point of difference to anchor the memories of participants turning them into evangelists for both the clients brand and the venue at which it was held.
Read more about making everything you do or sell in to an EVENT
2) It should be accessible and have first class infrastructure of service and facilities
3) The destination should have a unique point of difference to anchor the memories of participants turning them into evangelists for both the clients brand and the venue at which it was held.
Read more about making everything you do or sell in to an EVENT
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